Adidas Makes A Huge Deal With Manchester UnitedMd Noman Siddique (Author) Published Date : Jul 15, 2014 12:35 IST
Adidas the sportswear company of Germany will be with the renowned English club Manchester United after they had a deal of 750 million as they going to replace their rivals Nike who will be finishing their tier with the club after this season.
The deal with Adidas is almost double comparing to the Nike s deal with Manchester United while Adidas has got the exposure worldwide after both the World Cup finalists Germany and Argentina have wore their brands in the final of the mega event along with that the company was also associate with the top three players of the tournament.
Adidas who are far ahead when it comes to competing against their rivals Nike in football as the World Cup exposure is the biggest stage when it comes to their brand advertisement.
Adidas will be providing team uniform along with that they will be the only distributor of the Manchester United brand merchandise for 2015-16 seasons.
According to the CEO of Adidas Herbert Hainer, We expect total sales to reach 1.5 billion during the duration of our partnership.
However it was a bold call from Adidas after Manchester United who has been struggling recently especially after the retirement of their legendary coach Sir Alex Ferguson where Nike has step down after their 13 year association with the club.
Nike had a deal of 23 million a year where the sportswear company has given around 34 million from the profit share.
Meanwhile the latest deal with Adidas is a huge one as Manchester United who earned 64 million in 2013 by playing the English league while Adidas is giving much more amount than that.
Adidas Makes A Huge Deal With Manchester United