Sony in a bid to reinvent its own LCD TVs to match its OLED rivalsJason Furze (Author) Published Date : Jan 10, 2016 22:31 ET
The CES has a wide array of TVs. There are the 8Ks, HDR Capable, Huge TVs and more. But, in the midst of all the confusion one thing that stands out is the growing presence of OLED. Currently, LG is making most OLED TVs while Samsung uses quantum dot LED displays (and in the process also tinkers with identical technology as that of its Korean rival).
Sony is, however, planning to stick to the LCD at least for now. But, it does have plans in the pipeline to present the most advanced (if not the best) OLED technology with BMD (Backlight Master Drive)
Sony s OLED will focus on fixing the brightness and color limitations of the LCD. Sony will also focus on ensuring that its LCD TVs of the future are ready for the HDR content which holds the future.
The new LCD prototype from Sony can deliver 4,000 nits of brightness whereas it is just about 1,000 for most other high-end TVs. A layer of HD LED backlights is combined with intelligent local dimming and software algorithms to ensure that contrasting dark areas are looking exactly the way they should be. The sheer brightness of the prototype is really eye catching.
Although it was just a prototype, interestingly clips from The Amazing Spiderman, Annie and Vegas all looked better and richer on BMD. The significant increase in dimming zones helps obtain the darker regions on a comparable level with the OLED tech. The present prototype has more than 1,000 dimming zones.
Sony s spokesman also stated that the contrast provided by the perceptual pixel to pixel is a wow factor with the OLED. Now, we need to notice that perceptual is an important component of the sentence. LCD is no match for OLED since every pixel lights up on its own with OLED. Sony also stated that halo effect (for local area dimming) on the LCD TV is no more a problem since the density of the LED backlights has been increased to allow greater precision with regard to bright spots.
According to Sony, the full potential of the LCD is yet to come.
It is, however, important to see how all these features are incorporated into mass production and offered to the customers. Sony s personnel are confident and according to them, although the work on BMD is in the hands of the production engineers, it is possible to achieve something which is close the OLED using the LCD. Therefore, Sony is now seriously engaged in examining a range of different problems like cooling system, power consumption, the size and the cost.
Sony in a bid to reinvent its own LCD TVs to match its OLED rivals