Disney has recently announced Dec 11 as the launching date for its crown jewel, Disney Plus. Now, it seems, Disney is planning to impale Netflix to show supremacy in internet streaming services. A recent report says that Disney is planning to cut all the advertisements that are from or related to Netflix on all of its platforms.
Anyhow, It is not a new phenomenon that entertainment networks refusing to telecast their rivalries advertisements. This move of Disney has a profound reason for not letting any of Netflixs ads on its platforms. According to a spokesperson of Disney to a magazine, there has developed a direct-to-consumer mode of business as Disney understood there will not be any mutual benefit with Netflix on streaming each others ads on either platform.
The spokesperson continued that this direct-to-consumer plan is one among the elements and this decision of blocking ads is completely advertising based. Disney will keep its strategies reevaluating for a comprehensive relationship as many more entrants are showing interest in advertising Disneys platforms, the spokesperson of Disney concluded. Netflix has reportedly refused to comment on this.
However, without any outspoken words, Netflix is the one who refused to stream any ads, as Netflix’s streaming service is completely ad-free. So, there is no chance to advertise Disneys products on Netflix. Except for ESPN, one of Disneys platforms, Disney has stopped Netflix ads from all of its networks. ESPN will not be bothered by Netflixs ads as Netflix doesn’t stream any live sports events competing with the sports channel.
Disney is already an entertainment giant. Now, its plan to launch an internet streaming service has passed a jolt through the existing streaming services like Amazon, Netflix, and others. Disney seemed to have reached a mutual agreement with other streaming services like Comcast, AT&T network and Apple while working on its streaming supremacy strategy.
Netflix is streaming many of the Disney studios programs on its service. Disney may take back all of its contents from Netflix to stream on its Disney Plus along with blockbuster movies for $7 per month. People are already started moving towards internet streamers leaving television screens behind the doors. Disneys strategies upon Netflix, the streaming giant, has just boosted the tension in online streaming space.
The battle for supremacy may become intense any soon as many more entertainment networks like NBCUniversal, WarnerMedia are planning to step on the streaming world.